Monday, January 7, 2008

Dick Nourse as Shill

[Media] A little more than a month has passed since KSL-Channel 5 anchorman/god Dick Nourse retired amid weeks of ballyhoo and buildup to the final broadcast.

Retirement benefits at Bonneville International Corp. (mother ship of KSL television and radio) must not be so hot. Either that, or Dick
really did realize his worst fears about joining the pasture of retired talking heads: he's bored and beside himself and has too much time on his hands.

Nourse has recently become a shill for some wacked-out, survivalist, nutritional supplement company called Lifecaps. And you can go here to hear that famous Nourse booming baritone hawking pills that he calls a "revolutionary food capsule that could save your life" in the event of a natural disaster or other sign of the coming apocalypse.

Radio ads running on--where else--KSL, feature Nourse's testimonial: "I'm Dick Nourse. For 40 years I've covered every natural disaster and scientific breakthrough know to man..." And then he launches off into description of this "survival capsule" that could save your life.

Lifecaps Web site is just this side of tin-foil hat territory, and is tough to navigate. Can't discern where the home office is, and the company founder offers a long and rambling discourse of his amazing nutritional "inventions." But--sweet!--there's a certain Utah County scam charm to the whole thing. According to Nourse, the pills are "completely caffeine free," and if you "have 15 percent of body fat or more you could live off Lifecaps and water for days, maybe even weeks."

So that takes in about 90 percent of Utah County residents, eh?

Hmm. Apparently no one ever told Dick how fiercely a local legend must protect his "brand." I must say I pictured him pitching something more along the lines of life insurance or reverse mortgages, ala Robert Wagner or Wilford Brimley. (Photo courtesy of KSL.com)

(Holly Mullen)



11 comments:

  1. Ariel the supplement junkieJanuary 7, 2008 at 12:42 PM

    That site.. it's a joke, right? Right? Please?

    Hah. There's so much garbage on this website, it's tough to only pick a couple of things, but here they are: (1) there's apparently no ingredient listing anywhere, and (2) those testimonials are written in the same wooden phrasing as the FAQ.

    Anybody who's willing to pay $40 for that will get exactly what they deserve. :)

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  2. More dietary supplement snake-oil, made possible in no small part by our own Senator Orrin Hatch. Don't ask for any medical evidence or clinical trial data, it will only ruin the placebo effect. Just keep buying the stuff. Orrin needs the campaign contributions from the supplement industry for his 2012 run. He will outlive us all.

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  3. It is so interesting to see your errant opinion voiced in a public format like this. It is not uncommon to see the uninformed have a strong voice either for or against something they have absolutely no idea about.

    I have used this product and it does everything they claim. The ingredients are plainly posted on their website on the "order now" page in case you need help.

    All natural, carefully conceived and a product that should be indeed a lifesaver in many circumstances.

    Interesting that the greatest interest level for this product is coming from those currently employed as search and rescue specialists.

    I guess they have seen too many lives lost, searches called off because they were not able to take with them the necessary provisions and loss of life from lack of nutritional intake.

    I invite you to actually test the product, create an informed decision and then post something accurately based on your experience.

    Good luck with your responsible research and writing.

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  4. I FOUND DICK NOURSE ON HIS BLOG SITE PITCHING THIS LIFE CAPS SERVIVAL PILL. AFTER HIS EXIT FROM KSL IT'S COME DOWN TO THIS? AND WHERE IS DICK NOURSE ON LIFE CAPS WEBSITE? STRANGE...

    SEEMS THIS DARYL STEVENETT INDIVIDUAL HAS OFFERED UP A REAL PILL HERE TO SWALLOW? YET I COULD NOT FIND HIS 17 DAYS WITHOUT FOOD DOCTORS REPORT ANYWHERE ON THE WEBSITE AS HE CLAIMS IN THE VIDEO.

    IS HE SOME SORT OF PROFFESSIONAL PITCHMAN? HE CLAIMS TO BE THE FOUNDER OF THIS LIFE SAVING PILL AND YET IS THE ONLY PERSON TO HAVE SERVIVED WITHOUT FOOD FOR 17 DAYS?

    TESTIMONIALS? NOT THAT MUCH THERE.

    IT'S VERY CLEAR THAT IT IS HIS OPINION TO THIS CITY WEEKLY BLOG AND HE HAS TOLD US ALL WHAT WE SHOULD DO. IS THIS HOW YOU PITCH YOUR PILL TO US LIFE CAPS?

    THANK YOU DICK FOR THE MANY, MANY YEARS OF BROADCASTING YOU GAVE US AND WE'LL MISS YOU VERY MUCH. HOPE YOU HAVE A SAFE AND HAPPY LIFE, AND NEVER HAVE TO TAKE THIS PILL!

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  5. The pills are just chemicals anyway. Not food.

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  6. I took the 72 hour challenge and kept going for a whole 5 days. This pill works as advertised. I will have a stock pile of them in case of emergency. Plus You can get 50% off, so it is dirt cheap as well. For the cost it is a very powerful Multivitamin and meal replacement. Good stuff.

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  7. I agree with comment about Dick Nourse, he should not be a part of this company. They are not FDA approved that I know of, only compliant. Who knows what this product can do to you with long term use.

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  8. You people trashing this product are a bunch of negatory idiots who never even TRIED Lifecaps. Yet, here you are making your uninformed opinions known to anyone who reads this. The ingredients in Lifecaps are NOT chemincals, they're the same vitamins and minerals contained in a well-balanced meal. This is why the hunger pang is gone after 20 minutes... because your body is getting everything it needs. And who would use a survival pill over a "long term period anyway"

    FYI, I am a former Army Special Forces Staff Sergeant and a Survival expert. I know this product works, and does all that it claims to do. Who cares if the FDA approves of or not, so long if it WORKS? Thanks Dick Norse for endorsing this great new product!!

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  9. To the City Weekly Staff, you really should screen the entries on here... why let uninformed morons waste the space - and trash something good? Pollution is what you're producing here by letting this dumbasses post their crap... GO TRY IT BEFORE YOU TRASH IT!

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  10. I highly recommend adding LifeCaps to your emergency preparedness kit. They are survival pills designed to sustain life in an emergency situation and definitely work. I found that if you use coupon code GOCAPS at check out, you will save 33%.

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  11. From the comments posted on this page it sounds like the "lifeCRAPS" marketing department has gotten a hold of this article. Get a life people this stuff is a joke and a scam. Don't buy into these "Testimonials". Its all a work.

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