[Beer] Add another inexplicable state liquor policy to the endless list of rules that makes us go wha???Greg Schirf's Wasatch Beers last week launched its latest concoction--"The Devastator"--a double bock beer that measures 8 percent alcohol by volume. For people who relish beer that goes down like malty molasses, I say more power to you and yum! (I'm more of an ale type.)
Anyway, a press package came to CW offices late last Friday, and here's the wacky liquor law part: All we got was an EMPTY six-pack carton and a t-shirt.
The shirt is OK. It's black, features a massive ram snorting steam from its nostrils and rampaging through downtown Salt Lake City, cutting a wide swath between Temple Square and the State Capitol. "Utah Will Never Be the Same," says the slogan beneath the image.
Let's see. The come-on is for a new beer. The six-pack box was empty. State law, of course, says a brewery or any other purveyor can't distribute samples to the media--even when they want us to taste and revel in the new product.
In fairness to Wasatch Beers, brewmaster Dan Burick and beer creator Adam Curfew will be on hand this Friday when Wasatch introduces The Devastator to a presumably thirsty press mob at Squatters Pub Brewery. The tasting is private. But state liquor stores have been stocking the beer since the holidays. And I gave my Devastator thundering ram t-shirt to CW resident Beer Brahman Bill Frost. (Holly Mullen)
Hey, I was a Ram about a million and 31 years ago. I might need to snag the T-shirt, my Wasatch Brewery sweatshirt is starting to show its age.
ReplyDeleteHey, I was a Ram about a million and 31 years ago. I might need to snag the T-shirt, my Wasatch Brewery sweatshirt is starting to show its age.
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