Never Gonna Give You Up

[Music-ish] The other day I unwittingly stumbled upon this, which turned out to be much more than just a clever joke perpetuated by one source. With a little research I discovered the hoax is actually fairly well known (at least among those who are always down for random hilarity to ensue). Have any new pop cultural trends/phenomenon recently made their way into your vernacular/awareness? (Jamie Gadette)