[Net Culture] OK, so I'm a bit behind the curve on this one. People have been blogging about it for a month.
It's a contest. The winning photo/caption pair will appear on Jones Soda labels. Which will make them famous because, until now you could only see LOLCats in about 10 jillion places on the Internet.
Now, whenever you want to see an LOLCat, all you have to do is go to the grocery store, search around the refrigerated aisle, ask a clerk, find out the store doesn't carry off-brand soda, go to another store, and then stare at the refrigeration case for as long as you like! It's a new level of convenience!
By this we can hope that the three people in the United States who are still unfamiliar with LOLCats will now have the opportunity to enjoy them.
OK, if I sound bitter, it's because I like LOLCats. I know they can't last forever. But ... please, Jones Soda? Can't you find some other anti-hip trend to cash in on?
Sooner or later, I suppose every creative meme gets crushed out by some corporate leech or other. Why, why must corporations "brand" themselves by sucking our very dreams out of our heads!?! Our souls are lost so that bottles of carbonated sugar water can cultivate the illusion of having personalities. (Brandon Burt)