Friday, July 11, 2008


[Cross-Marketing] Coca-Cola sponsors Nascar which, in turn, sponsors ... russet potatoes. It's the circle of life.

You can bake 'em! You can mash 'em! And now you can race 'em!

Rich Kyanka gives the lowdown in "The NASCAR Russet Potato Challenge." Funny and informative stuff. (Brandon Burt)

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