Tuesday, September 9, 2008

An Un-Original Recipe ... for Publicity!

If you're a P.R. flack for KFC right about now, you've got to be thinking, "Damn, I'm good."

Why is this such a heady day for the Colonel's minions? Because somehow they managed to get the Associated Press -- and by extension, other news agencies by the score, including the Deseret News -- to slurp this story about moving a chicken recipe like it was the codes to our nuclear arsenal. And wouldn't you know, this crucial bit of news just happens to coincide with the introduction of a new KFC product that has now received millions of dollars worth of free publicity.

And now they've gotten me to repeat it as well. You magnificent bastards. (Scott Renshaw)

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