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At least that would seem to be the rationale for the announcement that a Tennessee-based outfit called LDS Movie Rentals has launched, providing direct-mailed DVDs to subscribers just like Netflix, only with a focus on LDS-themed feature films and instructional videos. "In the last several years, the LDS film industry has grown," says company co-founder John Frech according to a press release. "Unfortunately, most of the videos are not shown in national theaters or sold in Wal-Mart. This creates a disconnect with film producers and Mormon movie goers."
True enough, perhaps, but here's the problem: The company is charging $14.95 a month for "unlimited monthly rentals" with one title at home at a time, $22.95 with two titles at home at a time. And the catalog currently includes a whopping -- ready for it? -- 175 titles, including several General Conferences. That's a business model depending on a whole lot of repeat viewership. Or, even more frighteningly, even more Singles Ward sequels. (Scott Renshaw)
We wanted to support this. We signed up. But service seems pretty slow. The turn around time seems to be a couple weeks to several weeks.
ReplyDeleteWe may cancel our subscription and just by the DVDs. At $14.95 we could buy a DVD every month or two.