[Campaign Mouth] In journalism, we call it "the lede" -- that grabber paragraph or two that pulls you into a story.
The lede in an Oct. 24 story in the New York Daily News demonstrates why we must be careful not to get subjects confused with modifiers:
Touting his accomplishments as mayor Tuesday while on the campaign trail in New Hampshire, [Rudy] Giuliani crowed, "I took a city that was known for pornography and licked it to a large extent, so I have my own set of qualifications."
And a tip of the hat to City Weekly copy editor Brandon Burt. (Holly Mullen)
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That makes my day! I am laughing my ass off!
ReplyDeleteHe really did lick it. And he licked it good .... CRACK THAT WHIP!