[Marketing Gone Ape] On the way into City Weekly today, at the TRAX station, there were two individuals trying to promote their experimental marketing and promotions website, GuerillaMarketingWorks.com. The two individuals were walking around the station at Gallivan Plaza distributing literature about their website. Did I mention that the literature was printed on bananas and that the two were wearing gorilla suits? I normally make it a rule not to accept fruit from strangers unless they're wearing gorilla suits, but today I deviated from my normal behavior and declined the offering. I did check out the website though, so maybe “gorilla” marketing really does work. (Keith Araneo-Yowell)
Wednesday, March 5, 2008
Never Talk to Strangers
[Marketing Gone Ape] On the way into City Weekly today, at the TRAX station, there were two individuals trying to promote their experimental marketing and promotions website, GuerillaMarketingWorks.com. The two individuals were walking around the station at Gallivan Plaza distributing literature about their website. Did I mention that the literature was printed on bananas and that the two were wearing gorilla suits? I normally make it a rule not to accept fruit from strangers unless they're wearing gorilla suits, but today I deviated from my normal behavior and declined the offering. I did check out the website though, so maybe “gorilla” marketing really does work. (Keith Araneo-Yowell)
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Funny, I saw those gorillas downtown at the Hilton as I was going into a "guerilla marketing" conference. Its a local company called MINDWISE. Pretty cool. By the way, I took a banana. You missed out.
ReplyDelete-Keith