Thursday, January 15, 2009

Sundance 2009: Bottle Shock

[Film Fest] If my email inbox is any indication, the 2009 Sundance Film Festival has not experienced any drop in the number of would-be corporate hangers-on. Most of the press releases are breathless notifications of a brand's proximity to celebrity, somewhat along the lines of, "Come get a pedicure in a location remarkably near where Paris Hilton's nipples might be at some point during the week!"

But this one caught my attention. Water filter producer Brita and reusable water bottle maker Nalgene have teamed up in an attempt to reduce the disposable bottles of water (approximately 50,000 last year) typically generated by desperately hydrating festival attendees. Nalgene will provide free bottles -- BPA-free, they assure us, after last year's recall -- that can be filled at numerous Brita Hydration Stations around Park City. Thirst quenched, landfills slightly less overtaxed. A nice green step for Sundance. (Scott Renshaw)


  1. No, you're wrong. According to some angry queer folk (you know, that Mark dude/dudette), due to the lack of gay attendance, Sundance is a complete failure this year.

    But it's nice to see that corporate greenwashing is alive and well. Will they provide embroidered hemp-woven carriers for the water bottles?

  2. Good to see that the festival that premiered "Flow" last year will help cut down on bottled-water usage. Alas, I still saw a man with a year's supply of bottled water checking out at the Park City Albertson's. I, however, will be using my free green (literally, but also figuratively—get it?) bottle from Sundance.

  3. Well laa-tee-daa, Jeremy! I'll be drinking my own piss. No waste, no container, no problem.


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