[Media-ish] Our favorite faux-weekly, the ever-sexy In Utah This Week from local mom-and-pop print shop MediaOne, is asking what you like and dislike about their product. Actually, they're not asking their target readers--who, according to In's advertising index, are all 18-34s who make $150,000 a year while still attending college and buy BMWs on a whim.Since those folks are far too busy with their local supermodel and/or pro snowboarder careers, In sent a survey out to "influential" people in local entertainment and business. No, City Weekly wasn't on the list, but one was forwarded to us--and now we're bringing it to you. Why should you be excluded from having an opinion about a publication read by dozens of local heiresses and Hot Topic models?
Just answer the following inquiries, copy-paste and e-mail to jshoemaker@mediaoneutah.com. We've included a few of our own answers; feel free to write over 'em:
IN is now in its third year. What are your general thoughts?
About In or the carbon footprint of three years of wasted trees?
What do you like most about IN?
It doesn't make my brain hurt from too much "thinking."
What don’t you like about IN?
Not enough articles about kitties.
Complete this sentence… I would either start advertising with IN or increase my advertising presence with IN if they…
Lowballed prices to the point that other local publications without the backing of a multi-million-dollar corporation couldn't match them. Or threw in some kitties.
About In or the carbon footprint of three years of wasted trees?
What do you like most about IN?
It doesn't make my brain hurt from too much "thinking."
What don’t you like about IN?
Not enough articles about kitties.
Complete this sentence… I would either start advertising with IN or increase my advertising presence with IN if they…
Lowballed prices to the point that other local publications without the backing of a multi-million-dollar corporation couldn't match them. Or threw in some kitties.
In your own words how would you rate these features? Which is the best? Which do you not care for?
* Sexy in SLC: It's like jury duty for friends of the staff, right?
* Scene in SLC: Slightly better than reading a resume.
* Scene Team Photo Page: Slightly worse than going to The Hotel.
* Club Grid: Lists almost a quarter of the clubs in Salt Lake--and most are still open.
* Sarah Nielson’s “That’s What She Said”: Clever title, never heard that one before.
* Restaurant Guide: See "Club Grid."
* Bar Guide: See "Restaurant Guide."
* We Ate It: It's so edgy I have to look away.
* Coffee Break: Random questions to random people? Genius!
* Classifieds: Do the Salt Lake Tribune and the Deseret News know you've reprinted their Classifieds?
What coverage would you like to see that you don’t currently see?
* Sexy in SLC: It's like jury duty for friends of the staff, right?
* Scene in SLC: Slightly better than reading a resume.
* Scene Team Photo Page: Slightly worse than going to The Hotel.
* Club Grid: Lists almost a quarter of the clubs in Salt Lake--and most are still open.
* Sarah Nielson’s “That’s What She Said”: Clever title, never heard that one before.
* Restaurant Guide: See "Club Grid."
* Bar Guide: See "Restaurant Guide."
* We Ate It: It's so edgy I have to look away.
* Coffee Break: Random questions to random people? Genius!
* Classifieds: Do the Salt Lake Tribune and the Deseret News know you've reprinted their Classifieds?
What coverage would you like to see that you don’t currently see?
You're neglecting the 3-12 demographic; more woobie coverage, please. And more repurposed articles from the Tribune would be great, too.
Even though the comparison can sometimes be unavoidable because they are both weekly newspapers, how would you describe IN’s difference from City Weekly?
Even though the comparison can sometimes be unavoidable because they are both weekly newspapers, how would you describe IN’s difference from City Weekly?
I don't feel the need to commit to In beyond 2009; it's quite freeing. Not like the separation pain of losing the Afternoon Buzz.
Where else do you use your marketing dollars?
Where else do you use your marketing dollars?
Flush them down a solid-gold toilet, due to my immense disposable income.
As far as distribution goes, do you find IN is available to you at the places you frequent? Where do you think IN should be that we’re not?
As far as distribution goes, do you find IN is available to you at the places you frequent? Where do you think IN should be that we’re not?
It's usually conveniently stacked on top of City Weekly racks, with plenty of previous weeks' In issues lying around untouched.
IN has a opt-in texting program, are you familiar with this type of marketing and do you think it’s of interest?
IN has a opt-in texting program, are you familiar with this type of marketing and do you think it’s of interest?
As long as I get instant info about kitties and woobies, sign me up!
IN has thought about doing a glossy cover. Do you think you would find more value in advertising with IN if it had more of a magazine, high-end look?
IN has thought about doing a glossy cover. Do you think you would find more value in advertising with IN if it had more of a magazine, high-end look?
Like wrapping a turd in gold foil? Sold!
Remember: Answer, copy-paste and e-mail to jshoemaker@mediaoneutah.com.
Remember: Answer, copy-paste and e-mail to jshoemaker@mediaoneutah.com.
